Carlyle’s investment is a validation of our vision for the future. It provides Talent Partners with the resources to deliver new and innovative services to our clients and accelerate our global growth.
The advertising industry is in a continual state of change and evolution. From cost containment to consolidation, Advertising Agencies and the Advertisers they serve, have had to continually look for ways to reformulate how they do business. And as they assess their lists of want-to-do and need-to-do functions, many are looking for better ways to manage critical business processes that will impact their future profitability and success.
Since we have grown up along with the advertising industry, Talent Partners is well aware of what it takes to operate strategically in this demanding environment. That's why we continue to build and refine a dynamic set of production support products and services – from negotiating talent contracts to managing broadcast traffic – that make it easier for your teams to do what they do best.
Some exciting examples of these include Cerno, our holding fee application, highly informative industry seminars such as our Talent Essentials and critical client resources such as our forms library. Our end goal – to constantly seek new ways of delivering knowledge, value, and success to our clients and to the marketplace.